Established in 2016, ForLife was founded on the basis that friends are family forever. As a friends and family brand, our goal is to create product that is both significant and long lasting. To us, it is more than just our consumer acquiring an item, with the acquisition of an item you will now become apart of our family, forever. 

ForLife was founded by Isaiah Ferguson-Ross, who was raised in New Jersey. Growing up, Isaiah was exposed to many different styles of fashion. Growing to develop his own style, Isaiah has developed a love and passion for creating quality product. At age 19, Isaiah decided to create a brand that allowed him to tell the story of his close friend group, and their experiences growing up. Isaiah has always wanted the concept of ForLife to extend beyond clothing; he wants to create an overall memorable experience.